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How We Built a ₹10 Lakh Shopify Store for a Local Madurai Brand

🧠 Introduction:

Starting an online store is easy. Scaling it to ₹10,00,000+ in revenue is where most businesses struggle. In this blog, we’ll share a real case study of how we, a local team in Madurai, helped a small fashion brand grow to 7 figures with a clean, mobile-first Shopify store.


🛍️ Client Background:

📍 Client: Boutique fashion brand from KK Nagar, Madurai
🎯 Goal: Sell sarees and casual ethnic wear online across Tamil Nadu
💰 Budget: ₹35,000 for full Shopify setup
⏰ Timeframe: 3 weeks to launch the site


🔧 Our Shopify Setup Process:

  1. Consultation & Brand Study
    We understood their target market, product types, and visual branding.
  2. Theme Customization
    Used a lightweight Shopify theme with Tamil-friendly fonts, mobile-friendly sliders, and faster checkout.
  3. Local Language Optimization
    Added Tamil descriptions + Google Translate toggle for wider reach.
  4. Payment Gateway Integration
    Razorpay + UPI for local buyers. COD enabled with zone restrictions.
  5. Product Photography Guidance
    Helped client take studio-style photos at home using smartphone + white backdrop.
  6. SEO & Blog Setup
    Added category pages like:
    • “Sarees in Madurai”
    • “Best Kurti Store in Tamil Nadu”
    • Integrated Google Search Console
  7. Instagram Shopping Integration
    Enabled direct product tagging on reels and stories.

📊 Results in 60 Days:

MetricBefore LaunchAfter 2 Months
Website Visitors014,200+
Total Orders0450+
Revenue Generated₹0₹10,60,000+
Instagram Followers1,2003,400+
Top-Selling ProductCotton sareesCotton sarees

🔍 Why This Worked So Well:

✅ Mobile-first website (90% orders from phones)
✅ Local SEO with Madurai-based keywords
✅ Shopify speed optimization
✅ Easy UI for non-tech founders
✅ Instagram + WhatsApp funnel built in


🛠️ Tech Tools We Used:

  • Shopify
  • Canva Pro (for banners)
  • Snapseed (photo cleanup)
  • Razorpay
  • WhatsApp Business API
  • Google Analytics + Search Console
  • PageFly (for custom landing pages)

💬 Client Testimonial:

“We thought only big Chennai brands can sell online. But this Madurai team made our dream store live in just 3 weeks. We now get 8–15 orders per day regularly!”
R. Karthika, Boutique Owner, KK Nagar


✅ Contact us to build your empire:

Want us to build a Shopify store that brings real sales, not just fancy designs?

📞 Call/WhatsApp us at +91 9363200237
🌐 Visit: foundif.com
📆 Book a Free Demo Store Setup in 24 Hours

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